"The wine is not afraid of alley deep" era has ended, with the rapid development of the Internet market, the traditional single marketing model for the adhesive industry has long been unable to meet the needs of enterprise development, many adhesive manufacturers have begun to focus on marketing network Marketing this emerging model, what is more, such as Jianglong paint building materials line has begun to layout the mobile Internet platform marketing, because the differentiated e-commerce platform for the development of adhesive companies more impetus.

Financial crisis is an important impact is to strengthen the use of e-commerce business innovation marketing model awareness, many companies use e-commerce in the crisis to obtain a new turn for the better business. E-commerce has also become more and more small and medium enterprises to reduce marketing costs, the necessary way to open up the market.

For e-commerce, many companies are not unfamiliar. With the continuous popularization of the Internet, in addition to the traditional marketing channels, many companies have begun to try Internet marketing, hoping to use the Internet to expand market share, promote the brand, enhance visibility, etc., and Jianglong paint building materials can be described as walking in the same The forefront of the industry, the use of nearly two years of rapid development of the mobile Internet platform, through the 3G network resources in mobile phones, tablet PCs and other terminals for marketing, for the further development of enterprises laid a solid foundation.

Li Fenghua mentioned that the network marketing is not simply a site construction, for enterprises, the site is only the basis of network marketing. Adhesive manufacturers need to let more people or target customers to browse their own Web site, and then continue to flow into orders, network marketing can work. And to achieve this, the majority of adhesive companies in the choice of network marketing is still very at a loss, for now, mobile Internet marketing is the most in line with the current development trend of the times and one of the marketing methods, adhesive manufacturers must be tight Grasp the development of the times, choose the appropriate marketing, in order to occupy a favorable position in the future competition, and constantly expand the market.