Investment diaper investment agencies noted that in recent years, more and more mothers choose to buy diapers, the average family will choose to use diapers, diapers market also will be expanded. So, today Xiaobian and everyone together under the diaper industry analysis and development trends.

Industry Overview
1. Diaper sales continued to grow.
2. Diaper online penetration rate is high, studies have shown that two-thirds of Chinese consumers surveyed said they purchased diapers online.
Consumer Portrait - Gender and Age:
1. Consumers, and the mother and baby industry as a whole, the purchase of diapers and the majority of consumers are women, and is still increasing year by year.
2. Buy diaper is the main 29-35 age group, and the proportion of this population is much higher than the entire mother and infant industry; 23-28 year-old proportion of young people increased year by year.
Consumer portraits - online shopping depth and consumption level:
1. The vast majority of diaper consumers for the depth of online shopping users, consumers and advanced level, and the ratio is higher than the overall level of maternal and child industries; over time, online shopping frequency deepening, consumer grade there is a certain degree of the next Shen trend.
2. In security considerations, with the depth of online shopping habits and higher online shopping grade users may choose to buy diapers online.
Mobile trends - Development Overview:
1. Diapers online market has entered the era of mobile power providers, and time earlier than the mother and infant industry, mobile industry for the maternal and child industry to cultivate the consumer market.
2. The growth of the number of visits is the vanguard of the development of mobile power providers, and in January 2014 for the first time exceeded the PC side; then four months later, the number of mobile-side turnover also exceeded the general number of the general; Finally, in October 2014, Rate of 50% breakthrough, the current penetration rate is higher than the overall level of mother and child industry.
Mobile trends - sub-crowd Development Overview:
1. Sub-crowd, the mobile end from the women, young people and the depth of online shopping users began to force.
2. Consumers of different consumption levels for the mobile end of the acceptance of little difference, the basic consumer mobile-side penetration slightly higher than other groups.
Mobile trends - sub-regional exhibition Overview:
1. Sub-regional perspective, the mobile end in the low-level cities and central and western regions of the higher penetration rate.
2. The future of electricity providers in the mobile side, and economically backward regions is expected to achieve by leaps and bounds of mobile power providers.
Promotion Analysis:
1. Diaper consumers are very sensitive to price, sales promotion of the role of industry sales is very large.
2. September 2015 rolling annual sales point of view, a total of four sales season, divided into "double eleven" "double twelve" 618 years to promote large and Taobao 99, diapers online courseware Of the seasonal and promotional closely related.

Business advice:
1. The mother and baby industry are a huge potential for development, diapers are no exception, businesses should seize the opportunity to expand the extension.
2. Diaper has been ushered in the era of mobile power providers, businesses should actively embrace this change, in line with the characteristics of electricity providers to optimize their business strategy.
3. For the line under the existing brand, the line should highlight the price advantage; for the lack of offline channels of the brand, to ensure quality at the same time, do a good job of branding and differentiation.
4. Diaper consumers are very sensitive to the promotion, the annual "Double 11", "Double 12" and other promotional festivals are a good time to cultivate new users, users should make the experience, good customer follow-up to maintain.
5. The official flagship store should develop the official advantage, with high quality service and quality to expand market share, leading the industry standardization.
In summary, the future of diapers market is still very substantial, and great potential.